International Diploma in Digital Marketing

Introduction To The Course & Basics Of Digital Marketing

Introduction of Digital Marketing

PPT

Content Marketing

Introduction of Blogging

External Link

Content Marketing

External Link

Types of Content writing

What is Content Marketing?

Powerful Free Tools To Level Up Your Writing Skills

How to create an account in blogger

External Link

How to create a blog post & post settings

External Link

Top 10 Blogging Ideas for Starting a Blog

What is blogging?

Blog Types

What Is the Blog Structure?

PDF

Perfect Blog Structure

How to find blog topic ideas?

Blog Creation

Blog Settings

PDF

Blogger Customize Settings - I

Blogger Customized Setting - II

Blogging Customized Setting - III

Steps for Creating a Proper Blog Post Structure

How to Start Blogging?

Blogging Strategy

Blogging tools

Content Marketing

Exercise

AI Tools

Gravity write AI Tool

External Link

Pitch AI Tool

External Link

Bard AI

Email Marketing

What is email marketing , Its Key Components

Email Marketing Introduction

External Link

Best Free Emailmarketing Apps

How to create a Regular Email Campaign in Benchmark Email

External Link

Email Marketing - Uses ,types and example

How to do Email marketing successfully

Understanding your Email Marketing Reports

External Link

Understanding your Email Marketing Reports

How to Create an Email Campaign in Sendpulse

How to Analyze Emails with SendPulse

PDF

Mail Chimp - Email Marketing

External Link

Email Hunting / Scraping

PDF

Email Marketing

Exercise

Mobile Marketing

SMS Campaigns

External Link

Canva

CANVA - GRAPHIC DESIGNING TOOLS

Canva - Poster Designing

External Link

Compelling Ideas You Can Design Using Canva

Canva Complete

External Link

Canva User Guide

PDF

Canva

Exercise

Social Media Marketing

What Is Social Media Marketing (SMM)?

PDF

Why Is Social Media Marketing (SMM) So Powerful?

How Social Media Marketing (SMM) Works ?

Advantages and Disadvantages of Social Media Marketing (SMM)

Social Media Marketing Goals

SM Demographics

Social Media Marketing Introduction

External Link

Hootsuite

PDF

How to get trap your website for sm platform

External Link

Meta - Facebook

What is Facebook? What's the difference between Page and Groups

PDF

How to create a Facebook Business Page

How to delete a Facebook Page

What Is Meta Business Suite and How Does It Work?

Difference Between Profile, Page & Groups

External Link

Meta Business Suite

External Link

Meta Business Suite vs. Facebook Business Manager

Hashtag Finder

External Link

Create Facebook and Instagram Ads

Facebook Marketplace

Advantages of Facebook Marketplace for businesses

How does Facebook Marketplace work?

How to set up a Facebook Marketplace account

How to sell on Facebook Marketplace as a business

Advertise on the Facebook Marketplace

How do I see my listings on Facebook Marketplace?

Deleting Facebook Marketplace Ads

Ultimate Guide to Facebook Ads Manager

PDF

Facebook Ads

How to Run Facebook Ads -I

How to Run Facebook Ads -II

Facebook Ads Cost

How to Create Facebook Ads

How to link a Facebook page to Instagram

External Link

Objectives of Facebook Ads

External Link

FB Marketplace & how to use it

External Link

Facebook Ads

External Link

Meta - Facebook

Exercise

Meta - Instagram

Instagram Introduction

External Link

Introduction

Personal Instagram Accounts Vs Business Instagram Accounts

Instagram Account Creation

Convert an Instagram Personal profile to a Business profile

Convert an Instagram Personal profile to a Business profile - I

How to optimize your Instagram profile

External Link

Instagram profile type

Optimize Your Instagram Profile & Posts

Optimize Your Instagram Profile & Posts - I

Optimize Your Instagram Profile & Posts - II

Instagram Insights

External Link

Hashtages

Instagram Hashtag

External Link

Insights on social media platforms

Instagram Reels

Instagram Algorithms

Instagram Algorithm

External Link

Instagram Ads

Advertise on Instagram: setting up an ad step-by-step

Meta - Instagram

Exercise

Youtube Marketing

An introduction to Youtube

Introduction of Youtube

External Link

Creation and Optimization of Youtube Channel

Creation and Optimization of Youtube Channel - I

Creation and Optimization of Youtube Channel - II

Tips and Warnings

How to upload videos on YouTube

External Link

YouTube Analytics - How to use it?

PDF

Essential YouTube analytics metrics and reports

PDF

YouTube analytics tools

PDF

Youtube Analytics

External Link

Types of YouTube ads

PDF

How to Link YouTube Channel to Google Ads

PDF

YouTube Channel SEO & Monetization Policies

External Link

Youtube Marketing

Exercise

Linkedin Optimization & Marketing

LINKEDIN - An introduction

LinkedIn Introduction

External Link

Why use LinkedIn?

Difference between Profile, Page & Group

Difference between profile, page, group

External Link

How do I create a good LinkedIn profile

External Link

How to Create a Good LinkedIn Profile?

LinkedIn Analytics

External Link

LinkedIn Analytics

PDF

How to get a job through LinkedIn

External Link

How To Report LinkedIn Analytics

PDF

Summary and Key Takeaways

Linkedin Optimization & Marketing

Exercise

X & Pinterest Marketing

An Introduction

Creation & Optimize Your X Profile

PDF

hashtags use on X

PINTEREST - Account Creation

Post a Pinterest Pin

PDF

Carousel Pin On Pinterest

PDF

How to create board on Pinterest

Pinterest SEO

x

Exercise

Chat Bots

Chat Bot

PDF

Website Designing

What is Web Designing?

Key Elements of Web Design

Word Press Settings, Themes & Plugins

PDF

Website Content With Posts and Pages

PDF

Web Hosting & types of Web Hosting Services

PDF

Website Designing Basics

External Link

WordPress Dashboard

PDF

WordPress Dashboard Overview

External Link

How to Make a WordPress Website

PDF

Adding Navigation Menus in WordPress

PDF

How to Create a Website with Wix

PDF

How to create a website in Wix

External Link

Website Designing

Exercise

Domain & Hosting

What is a Domain Name?

Best Domain Name Registrars

What is Domain and some of the extension

Basics of Domain & Hosting

PDF

Difference between free web hosting and paid web hosting

Purchasing Domain Hosting, Setting Up Word Press

PDF

Hosting

External Link

How to purchase a domain & hosting

External Link

How Does DNS Work?

PDF

Types of Web Hosting Services

E-commerce Marketing

What is Ecommerce Marketing

External Link

How to Set up a Shopify Store?

Shopify

External Link

E-commerce Marketing

Exercise

Local SEO / Business Listing

What Is Local SEO?

How to optimize your Google Business Profile

SEO

SEO Introduction

External Link

What is SEO?

PDF

Types of SEO

PDF

What On Page SEO ranking factors should I optimize

External Link

Google Ranking Factors

Top Google Ranking Factors for Boosting Page Ranks

PDF

SEO Plugins

PDF

What Are Backlinks? & Why Are Backlinks Important for SEO?

PDF

SEO Audit

PDF

SEO Audit

External Link

SEO Hats

PDF

Keywords

PDF

Keyword Research

External Link

Canonical Tags

PDF

How to Implement Canonical Tags

PDF

Robots.txt

PDF

Robots.txt

External Link

Schema MarkUp Language

PDF

How to Generate & Test Your Own Schema for Your HTML

PDF

Off Page SEO & Its Techniques

External Link

Competitor Analysis

How to Run an SEO Competitive Analysis

PDF

Competitive Analysis- Ahrefs

PDF

Competitor Analysis tools

Google My Business

PDF

List of Tools

SEO

Exercise

WebMaster Tools

Google Analytics

How to Set Up Google Analytics 4

PDF

Connecting Google Analytics 4 to your Web Page with Google Tag Manager

PDF

Google Analytics Reports

PDF

Google Search Console

PDF

Google Search Console Reports & Features

External Link

Google Tag manager Introduction

PDF

Google Tag Manager

PDF

How GTM works

Important components of GTM

PDF

URL Inspection Tool

PDF

Sitemaps

PDF

Bing

Bing Account Creation

PDF

Create Ads Inside MS Advertising

PDF

Google Ads / Adwords / PPC

Google Ads Introduction

External Link

What is Google Ads

Google Ads Account Structure

Google Ads Auction

PDF

Types of Google Ads & their best practices

Google Ads Terms

PDF

Keyword Match Types in Google Ads

PDF

Billing Setup

PDF

Advertiser Verification

Criteria for Advertiser verification program

PDF

Google Ads Search Campaign Creation

PDF

How to create a google ads search campaign

External Link

How to Create a Google Ads Video Campaign - I

PDF

How to create a google ads video campaign

External Link

How to Create a Google Ads Display Campaign?

How to create a google ads display campaign

External Link

Create a Google Ads Discovery Campaign

PDF

How to create a google ads discovery campaign

External Link

Reports in Google Ads

Conversion Tracking

Remarketing

How to Set up Google Ads Remarketing

Google Ads

Exercise

Remarketing

What is Remarketing?

How to create custom audiences on Facebook

Types of Remarketing

Remarketing

Exercise

Affliate Marketing & Referral Program

What is Affiliate Marketing

PDF

How to Start Affiliate Marketing

How to become an Amazon Affiliate

Amazon Product Listing

How to List Products on Amazon

Flipkart Product Listing

PDF

Flipkart SEO Product Listing

PDF

Affliate Marketing & Referral Program

Exercise

Telegram Ads

PDF

TrueCaller Ads

Truecaller Ads

PDF

Disney+Hotstar

Disney+ Hotstar

PDF

Personal Branding

What Is Personal Branding?

Fiverr vs Freelancer

Pricing: Fiverr vs Freelancer

Pros and Cons: Freelancer vs Fiverr

Personal Branding

External Link

Personal Branding

Exercise

CRM

What is CRM?

Benefits of CRM In Digital Marketing

Introduction To CRM And Reputed Tools

PDF

Hubspot Config & Contact Setup

PDF

Workflows & Email Marketing Inside Hubspot

PDF

Task, Pipelines, Deals Landing Page Inside CRM

PDF

Marketing Automation Inside Hubspot

PDF

CRM

Exercise

Digital Marketing Strategy

Stratergies

How to Create a Digital Marketing Strategy

3 Powerful Platforms for selling your products

External Link

5 Amazingly Powerful Tools for Internet Marketing

External Link

5 Essential Skills you Should Develop as an Internet Marketer

External Link

5 Secrets of Successful Affiliate Marketers

External Link

5 Ways You Can Make Money Online

External Link

How To Become a Thought Leader

External Link

Top 5 Mistakes of New Internet Marketers

External Link

Top 5 Myths Surrounding Internet Marketing

External Link

Digital Marketing Strategy

PDF

Digital Marketing Tools

Tools you should know

Hashtag Finder

External Link

SEO Keyword Research Tool - SpyFu

External Link

Certifications

Audio

Final Assessment

Exercise

International Diploma in Digital Marketing

Course Overview

Schedule of Classes

Course Curriculum